A nagging doubt about Vision Pro became clearer after reading this Reddit comment:
The Apple Vision Pro could also very well be Tim Cook’s “Newton” moment.
The Apple Newton was a GREAT product. Had the absolute best handwriting recognition of its day. You could do so much with it. You could even host a web server on it. I still have my Newton 2100, which I still use for some retro time hypercard fun. The Newton was an amazing and innovative device.
The trouble was, the Newton was ridiculously expensive. On release, it was $2,495 USD, (That’s about $5500 USD in today’s money), and while it was a marvel of technology…nobody really wanted a super expensive PDA when they could pick up a palm pilot for significantly less money.
Does any of this sound familiar? Any of this beginning to ring a bell?
Just because it’s an amazing technical achievement and the price is not much more than the cost to make them doesn’t mean it’s going to succeed. Even if it’s Apple.
Also, I’m not sold on AR/VR being the inevitable future everyone thinks it is. Like all those pundits and industry experts in the publishing field who insisted that ebooks with multimedia were the inevitable goal and outcome. Because reading was boring. Fifteen years later we see how very wrong they were.
Or how about the reemergence of 3D movies every decade, give or take, that get attention then die off. The latest included 3D TVs which were all the rage. I’m not sure if you can even buy a TV today with that capability.
Virtual shopping, remember that? You might need to be an oldster to recall it in the 90s. It resurfaced shortly after the millennium in “Web 2.0” hype then died the death once again. AR/VR includes it. As if people inevitably, innately would prefer to virtually walk the aisles of a virtual brick & mortar store and peruse things on shelves, pick them up and rotate them in their hands, and leisurely and virtually continue walking onward in search of what they’re looking for. In reality people will prefer to shop on Amazon.com in 2D.
But I’m just an old fool with senile ramblings. Probably.