It honestly depends on the power range that they are quoting for this efficiency improvement. For example, right now, for Intel’s 13th Gen to match AMD’s Zen 4 at the higher end of power in the laptop-scape, they have to draw 140 watts compared to 70 watts. So given the ample room for improvement, there is definitely a possibility especially when the Ryzen 9 7945HX already beats Apple in performance per watt at higher wattages. If they meet or beat AMD, they in turn beat Apple too. See below.
That being all said, this is definitely a case of “wait-and-see” before coming to any conclusions from this knowing that first-party findings will almost always display results in their best light. On the bright side, Intel does finally have a competent CEO and they are moving quickly now too, so them meeting Apple at 35W TDP like AMD has is definitely within the realm of possibilities.
True, but to an extent and only depending on the perspective you are looking at. Intel is also fighting AMD on the laptop front and there with AMD they are losing right now on integrated graphics performance especially after their Xe initiative ended up being a catastrophic failure for the company (no surprises too seeing that Raja Koduri has a noted history of leaving a path of failures in his wake just as he did with Vega at AMD). And Qualcomm isn’t necessarily showing their best graphics solution either on Windows on ARM. While the Adreno 690 on the SQ3 is basically just above than the older Intel UHD Graphics, the Adreno 740 found in the latest smartphones with Snapdragon Gen 2 even beats Apple’s A16 and even comes with striking distance of M1–quite impressive given the power envelope. The Adreno 740 will have more power legroom on the upcoming Windows on ARM SOC, the Qualcomm Snapdragon 8xc Gen 4, which will be operating at tablet power levels. We should expect it to at least meet M1 and leave Intel in the dust.
