Apple hiring fewer geniuses

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So the jokes kind of write themselves here, but I do find this interesting as to the what’s and whys behind this. That being said, I’ve often known more about an issue than they did, but OTOH they did succeed in getting my mom on Facetime where I didn’t

Apple Hiring Fewer ‘Genius’ Employees at Some Retail Locations - MacRumors

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Here in Japan I’ve noticed fewer employees in electronic stores. I’m asuming it reflects a move over to more and more internet purchasing.